About Us

ABOUT THE CALIFORNIA AVOCADO COMMISSION

Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California Avocados are commercially cultivated with uncompromising dedication to quality and freshness, by more than 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. 

Because of our unwavering belief in the quality of California Avocados, we’re dedicated to sharing information, promoting our product and supporting those who use, produce, sell and serve California Avocados.

Consumers

We offer educational materials, practical tips and facts about avocados, plus inspiring avocado recipes to help you provide your family and guests with a most enjoyable dining experience.

Growers

These are California family farmers, some whose farms have been handed down for generations. We offer support through educational meetings, the latest news and research, legislative updates and more.

Retailers

We help retail buyers and in-store produce personnel bring you the information you need to make informed shopping decisions-point of sale materials, best retail merchandising and promotional practices, sales data management, behind-the-scenes training on avocado handling and more.

Foodservice

We offer Foodservice operators and chefs hundreds of creative and delicious meal ideas using Fresh California Avocados, in addition to product information, promotional ideas, materials, an industry calendar of events and much more.

Chefs

We collaborate with chefs from around the country to bring you a variety of recipes for the most exquisite dishes using California Avocados, including creations by renowned chefs and restaurateurs: Mary Sue Milliken and Susan Feniger, also known as the Too Hot Tamales.