A beautiful display of Fresh California Avocados with the ripeness levels your customers want is critical for successful avocado merchandising. And did you know that 65 percent of shoppers say it is very or extremely important to know the origin of the fruits and vegetables they buy? The California Avocado Commission can assist you with information and tools to help you, including point-of-sale materials that call out the avocado origin consumers want the most: California.

STAGES OF RIPE (PDF)

This one-page guide explains the five stages of avocado ripeness. It’s useful for ordering the appropriate stage of ripeness. It’s also available on our POS order form.

VIEW PDF

Ripe Manual (PDF)

This technical manual is designed for the retail/wholesale warehouse implementation of an effective in-house avocado-ripening program. It provides information on warehouse receiving and handling, forced-air room requirements, procedures for nonforced-air rooms, the benefits of pre-conditioning as well as controlled ripening and proper preconditioning and ripening procedures for avocados.

VIEW PDF

Masters of merchandising (PDF)

This one-page sheet showcases available California Avocado marketing support and materials.

VIEW PDF

HELP WITH PROMOTIONS

Contact us for help with California Avocado promotions and merchandising.

DAVID CRUZ

Business Development Director

California Avocado Commission

(949) 341-1955

Email

Other categories