Sam Zien of Not Not Tacos

Sam quit his job in biotech in July of 2001 to try his hand as a television host. His career expanded from a two-minute cooking segment on a local morning news program to a 30-minute show named “Sam the Cooking Guy” airing on Fox 5 San Diego. The programming included a mix of lighthearted humor and easy-to-replicate recipes which garnered the attention of Discovery Health. Soon after, “Just Cook This! With Sam the Cooking Guy” was born.

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