Map of California Avocado Growers

WHERE AVOCADOS ARE GROWN IN CALIFORNIA

Meet our family of growers who put care and craftsmanship into every California Avocado.

  • Committed to quality, sustainability and good agricultural practices.
  • Many are part of a multigenerational legacy and have been growing for 50 years or more.
  • Learn about their history, their groves and even their favorite ways to enjoy California Avocados.




Featured Grower:
Jaime and Ricardo Serrato

Jaime and Ricardo’s Story

Jaime Serrato is the epitome of the American dream; coming from Mexico in the 60s, he has learned his trade from mentors like John Hankey. He has worked his way up through the ranks and has passed his knowledge and love of California Avocados on to his son Ricardo, who also works in the business. Jaime speaks highly of the people he works with on the ranch, as well as the people in the avocado and produce industries.

From dawn to dusk, Jaime carefully nurtures his avocado grove near Escondido, California to produce only the highest–quality fruit.

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